Escalator step branding
Escalator step branding is a simple yet revolutionary development that gives advertisers immediate access to their target market with an eye-catching, cost effective, moving media choice. Motion Icon has taken escalator branding to a new level by developing a unique product and application process.
Our product offers complete versatility - from clean branding to multi-messaging and co-branding, all options are effective when viewed up close or from a distance. Our creative templates are designed to ensure that your brand message is effective regardless of escalator occupancy.
BENEFITS OF OUR MOVING MEDIA PLATFORM
Suits any budget • Adaptable to all escalator profiles • Multiple brands can be displayed simultaneously • Unlimited creative opportunities • Continuous 24hour exposure • Flexible campaign periods • Sections of escalator panels can be changed to create phased campaigns • Enhances the visual appeal of the escalator • Captures audience attention before reaching a point of purchase • Converts a maintenance liability into a dynamic asset and revenue stream benefiting landlords, whilst creating a new advertising medium.
PRODUCTION & INSTALLATION
Motion Icon Australia has a professional team of in-house installers, available to service any location Australia wide, 24 hours a day, 7 days a week. Depending on location, our installers will arrange installation to take place before or after trade hours, to best suit client requirements and minimise downtime of the escalator.
8 POINT SAFETY CHECK
Download the 8 point safety checklist PDF here
EVERY ADVERTISING CAMPAIGN REQUIRES A DIFFERENT APPROACH
There is no cookie cutter solution when evaluating the clients need for an effective advertising campaign.
There are always several concerns, including any issues with voiding the escalator warranty, visibility of branding when the escalator has high occupancy, downtime of escalators during the cleaning, installation and removal process.
At Motion Icon Australia, our experts will evaluate your chosen location and create a customised branding solution, giving your campaign and company maximum exposure.